
Privacy Policy
Subtitle
01. Privacy Policy - The Flights Guru
The Flights Guru are committed to protecting and respecting your privacy. For the purposes of the General Data Protection Regulation 2018 (GDPR), we are the data controller.
This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our policy regarding your personal data and how we will treat it.
By visiting this website you are accepting and consenting to the practices described in this policy.
02. Cookies
Our website uses cookies. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of the website which helps us to provide you with a good experience when you browse our website and also allows us to improve our site. If you do not consent to our use of cookies they can be turned off via your browser.
03. We use information held about you in the following ways :
➜ Information we collect from you
We will collect and process the following data about you to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us
➜ Personal information we collect and use if you make a booking with us
When you book a flight, holiday, cruise or make other travel related bookings with us, we will collect, process and use personal information so that we can deal with all aspects of your booking.
➜ Types of personal information we collect
The types of personal information we collect when you make a booking with us includes your:
- name
- title
- date of birth
- address
- contact details (including email address and telephone/mobile number)
- gender
- passport details
- emergency contact
- details of next of kin
- booking reference
- payment card details
- meal preferences
- destination address where required (i.e. the US)
04. How we use this personal information
We use your personal information to:
- fulfil our agreement with you and/or deal with your booking or intended booking, including processing your booking, sending you your itinerary or other details relating to your booking, or contacting you if there is a problem with your booking (for example, by sending you a service message to inform you when your booking has not been completed)
- update you on changes to your travel itinerary (for example, if there is a change to your booking pre travel; if a flight is delayed or cancelled)
- manage operations related to your journey, for example, ground handling (such as baggage and baggage claims), airport operations (such as check-in), fulfilment of meals, pick up and drop off by chauffer or transfer drivers (which may be handled by us or third party service providers)
- manage your wider travel and products or services requirements (for example, liaising with and transferring your data to airlines, service providers (such as catering companies and ground and cargo handlers) and/or travel facilitators so that they can facilitate your booking and/or your travel arrangements so any disruption can be minimised), this includes when you book a holiday package, hotel, car or other ancillary service which may be provided by us or third parties through our Platforms
- process payments for your booking, fulfil requests for refunds and for accounting or audit purposes
- personalise the service and offers you receive (for example, by being aware of previous travel experiences, transactions or preferences, and tailoring the way we provide our products or services to you based on your preferences and profile)
- personalise the look and feel of our Platforms and communications with you, so as to align with preferences you may have told us about or which we have inferred from your use of our Platforms, market research, your interactions with us on social media and previous transactions (details on How we use your personal information for marketing purposes, profiling and analytics are below)
- communicate and interact with you at different touch points throughout your journey (for example, if there is an issue related to your booking or destination whilst you’re on holiday)
- communicate with check-in agents, flight crew, ground staff, airlines, accommodation providers and other parties that are part of your journey regarding your experience, preferences, compliments or complaints
- improve the products and services we offer or help us to create new ones
- conduct customer satisfaction surveys so that we can obtain a better understanding of how we can continue to improve the products and services we offer or help us to create new ones. During these surveys we may collect personal information from you relating to your thoughts/comments about your experience with us
- market our products and services to you (details on How we use your personal information for marketing purposes, profiling and analytics are below)
- manage our business such as for systems testing, IT maintenance or development training, benchmarking and performance measurement
- use in connection with your online account (details on Personal information we collect and use if you register an online account with us are below)
- as you may authorise or consent to additionally from time to time
05. Information You Give Us
This refers to information such as your name, contact details, travel preferences and special needs, disabilities or dietary requirements that you supply to us or that is supplied to us, including any information about other persons on your booking ("your information").
Your information is collected when you request information from us, contact us (and vice versa) or make a booking. You are responsible for ensuring that all other members of your party are aware of the content of our Privacy Policy and consent to your acting on their behalf in all your dealings with us.
We will update your information whenever we can if you inform us of any amendments to keep it current, accurate and complete.
06. Special Category of Personal Data
Information such as health or religion is considered a “special category of personal data” under the GDPR.
We will only collect this information to cater to your needs or act in your interest, and we will only accept this special category of personal data on the condition that we have your positive consent.
By booking with us, you also agree for your insurers, their agents and medical staff to disclose relevant information and any special category of personal data to us in circumstances where we need to act on your behalf, in the interest of passengers, or in an emergency.
07. Disclosure of Your Information
You agree that we have the right to share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
Selected third parties including business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
Companies fulfilling your booking, which include airlines and other travel providers.
If we are under a duty to disclose or share your personal data to comply with any legal obligation or agreements, or to protect the rights, property, or safety of The Flights Guru.
To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
To improve our site to ensure that content is presented in the most effective manner for you and for your computer.
As part of our efforts to keep our site safe and secure.
To measure or understand the effectiveness of advertising we serve to you and others.
08. Security and Safety of Data and Its Storage
We make every effort to put in place suitable precautions to safeguard data security and privacy, and to prevent it from being altered, corrupted, destroyed or accessed by unauthorised parties.
The same tight controls and best practices apply to any data processed beyond this website and on our company’s internal networks.
This website may include links to other external websites or internet sources, including social media platforms and third-party websites. As we cannot control these external websites and sources, The Flights Guru cannot be held responsible for their provision, display, content, advertising, products, services, or collection and processing of personal data.
However, every effort has been made to vet these external websites and sources at the time of providing outgoing links from our website.
09. Our Assurance on Data Protection
To take appropriate security measures against unlawful or unauthorised processing of personal data and against accidental loss, damage or destruction.
That personal data will be processed lawfully with your consent for the specific purpose required and will not be kept longer than legally necessary.
That any special category of personal information will only be processed for legal, personnel, administrative and management purposes and to meet legal obligations.
That procedures and technologies are in place to maintain security from the point of collection to destruction or erasure.
That personal data will only be transferred to data processors who agree to comply with these procedures or have adequate safeguards in place.
010. Foreign Controls
Where we pass personal information to companies fulfilling your booking, including airlines and other travel providers, this may involve transferring your information to entities in other countries worldwide.
These entities may be required to pass your information for purposes such as immigration manifests.
We will require such companies to ensure that your data is adequately protected and that your privacy is upheld.
However, controls on data protection in other countries may not be as strong as the legal requirements in this country.
011. Limitation on Storage
We will not keep personal data active for longer than necessary for the purpose for which it was collected.
We will take all reasonable steps to destroy or erase data from our website and systems when it is no longer required.
012. Your Rights Under the GDPR
Under the EU GDPR, you have the right to access data held about you and the right to correct, amend, delete, and object to further processing.
Your right of access can be exercised in accordance with GDPR requirements. Access requests are free of charge, although multiple copies may be subject to a reasonable fee.
We will endeavour to provide your personal data in the same machine-readable format and make it portable to another data controller where technically feasible.
You should notify us if any of your personal details change or if you are aware of inaccuracies so they can be corrected.
013. Changes to Our Privacy Policy
Any future changes to our privacy policy will be posted on this page and, where appropriate, notified to you by email.
Please check this page regularly for updates.
014. Email for Promotions and Newsletters
We may add your email address to our newsletters and promotions list.
If you do not wish to continue receiving newsletters, you can unsubscribe using the link at the bottom of the email.
We may use your home address, phone number, email address and social media channels to contact you based on your recorded marketing preferences.
You can request us to stop marketing communications at any time by contacting us.
You will still receive marketing communications if you have requested a holiday quotation, made a travel booking, or entered a promotion, unless you have opted out.
015. Hotel Ratings and Descriptions
All ratings are provided by local destination authorities and are intended as a guide to expected services and facilities.
Standards and ratings may vary between countries, and we cannot guarantee the accuracy of ratings provided.
016. Additional Taxes and Local Charges
Some hotels may require additional charges to be paid locally, such as resort fees or city taxes.
These charges may not be included at the point of purchase and will be payable directly to the hotel at check-in or check-out.
Frequently Asked Questions
To get your booking in order, we'll need some personal details from you — your name, how to reach you, your date of birth, passport information, how you're paying, and whether you have any particular travel preferences.
Your information is used to:
- Book and manage your travel arrangements
- Keep you in the loop if anything changes — delays, cancellations, that sort of thing
- Work with airlines, hotels, and other providers on your behalf
- Make your experience feel a little more tailored to you
- Handle payments, process any refunds, and sort out any queries you come to us with
Sometimes, yes — but only when it's necessary to actually sort your trip. If you've booked a flight, the airline needs your details. If there's a hotel involved, they'll need them too. We don't pass your information around for the fun of it. Every company we share your data with is there for a reason, and they're all expected to handle it responsibly.
We implement strict security measures to protect your data from unauthorised access, loss, or misuse. While we take all reasonable precautions, no system can be completely secure.
Yes. Like most websites, we use cookies to help things run smoothly. They let us see how the site is being used, fix anything that isn't working properly, and tailor what you see so it's more useful to you. If cookies aren't your thing, your browser settings will let you disable them – it's straightforward to do and entirely your choice.
Your personal data doesn't stay with us indefinitely. We keep it for as long as it's genuinely needed — to provide a service, handle a request, or comply with rules we're legally required to follow.
Under UK data protection law, you're entitled to:
- See the personal details we hold about you and how we use them
- Point out anything that needs correcting or updating on your end
- Ask us to remove your data entirely if you no longer want us to have it
- Raise a concern if you feel we're using your information in a way that's not fair
You can contact us to exercise any of these rights.
Absolutely — if anything's changed or something doesn't look right, just get in touch with our support team, and they'll sort it out for you. Whether it's a new address, a name correction, or anything else on your account, we're happy to update it straight away.
